Can Independent hoteliers play the game?
"Book Direct and Save."
That's a marketing slogan we've all heard major hotel brands use in catchy television and digital advertisements. It's a simple phrase that effectively underscores a sophisticated long-term marketing strategy designed to develop brand loyalty, enhance the customer experience and leverage the value of consumer information.
Can independent hoteliers who lack the marketing power and name recognition of big hotel brands play this game? Yes!
We saw exponential growth in direct bookings at Star Island Resort using our Strategy.
Star Island Case Study
We have maximized hotel revenue by changing our advertising efforts to emphasize direct bookings and brand loyalty. In doing so, we have improved the percentage of Star Island’s direct business from 5% to 55%.
Getting Social
In April 2017 we began a multi-tiered social media campaign for Star Island Resort that required only a minimal investment. By the end of 2017, our advertising generated $591,962.49. In 2018, that it grew to $1,214,393.90. This year we have already generated $1,232,248.76.
Grow Directly’s success at Star Island
